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Start-up Spotlight: Jessica Alba creates e-commerce brand Honest – Los Angeles Times (blog)

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Start-up Spotlight: Jessica Alba creates e-commerce brand Honest Los Angeles Times (blog) By Andrea Chang Jessica Alba has been keeping busy with daughters Honor and Haven, and recently created a new labor of love: eco-friendly baby products line The Honest Co. The e-commerce brand, which launched in January, offers two "bundle" options. Jessica Alba Steps Out in Sanctuary JeansShockya.com Jessica Alba Launches The Honest CompanyPursuitist all 8 news articles »