Jun 17, 2012

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Why Valentine Movies Make Good Business


Each year, Hollywood does not fail to generate Valentine-themed films. Film studios constantly make it a point to bank on particular seasons like Christmas, Halloween and Valentine’s Day is no diverse. How a lot of of us can say that we don’t like romantic films or that we do not have any favorite romantic film at all?

This is the reason why film studios are willing to spend millions of dollars creating romantic films and even casting A-list celebrities who demand multi-million talent costs. The marketplace for such genre is enormous and certainly any organization man would capitalize on this.

However, it is very tricky creating a hit romantic film. Unlike large-budgeted blockbuster films which rely heavily on state-of-art CGI and action-packed sequences which typically attract a lot of movie-goers, romantic films are almost constantly dependent highly on two factors. 1st, the chemistry of the lead actors and second the story itself. Correct marketing and best release timing support too.

Now one more way to attract movie-goers is to cast a bunch A-list celebrities. And it is offered that these sorts of celebrities have huge following consequently attracting fans will not be a lot of a problem. However, fans can be picky and vital also. So the story has to be solid and appealing as well, and must I say appropriately modern day.

So this year an aptly suitable film is becoming released for the season of love and romance. ‘Valentine’s Day’, thought of as the largest all-star cast ensemble ever in cinema background, is set to be released on February 12, 2010 in the U.S.

The cast consists of megasuperstar Julia Roberts along with fellow A-list celebrities such as Patrick Dempsey, Jessica Alba, Jennifer Garner, Jessica Biel, Ashton Kutcher, Bradley Cooper, Queen Latifah and so a lot of much more. The film centers on the intertwined really like stories of typical people on the course of one Valentine’s Day.

This will not be the initial adore-themed film that has an all-star cast. Just last year, ‘He’s Just Not That Into You’ was released which was effectively received by the movie-goers and became a runaway hit that grossed far more than $ 172 million domestically. It featured superstars like Jennifer Aniston, Ben Affleck, Scarlett Johansson and a lot more.


In 2003, one more romantic comedy film made it huge in the box workplace with a predominantly all-star British cast. ‘Love Actually’ was starred by Hugh Grant, Keira Knightley, Colin Firth which earned far more than $ 246 million.

Of course there are more hit tandem-driven romantic films than the all-star ensemble ones out there. But I think the latter caters to a market place that wants to see a selection of stories in one film and not only focused on one particular love team with one particular storyline all throughout.


As the old adage goes, you can not entertain everybody. There will constantly be folks who will have negative opinions about a film no matter how productive it is. But to every his own liking for movies and it is just only a matter of targeting the right market. So go ahead and see a romantic film correct now and try to be immersed in the potion of enjoy and while you are at it, send a Valentine’s Day card to your loved one particular.

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